Quoted in the Globe and Mail on Lululemon-Dalai Lama partnership

globe-and-mailI was quoted in The Globe and Mail‘s piece on the surprising Lululemon-Dalai Lama partnership. Glad I made some sense in my ramble! Sometimes talking to reporters is worse than… “So, tell me about yourself…” Also, Lulu-Lama headline wins.

Lulu-Lama? Partnership between yoga wear maker, Dalai Lama sparks outcryAdd to …

“There’s a lot of disappointment,” Jennilyn Carson, founder of blogging site YogaDork.com in New York, said in an interview.

“Some people are disgusted by it; some people think it’s really bizarre … Lululemon has had some interesting and questionable marketing tactics in the past years,” Ms. Carson said.

Full story here.

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